Field Marketing Manager

Field Marketing Manager focuses on report on integrated marketing campaigns that move prospects through the funnel.

What the role involves

• Report on integrated marketing campaigns that move prospects through the funnel.
• Supporting campaign pipeline goals by driving campaign-sourced and campaign-influenced pipeline in partnership with Sales.
• Develop campaign-aligned sales enablement materials (sales plays, talk tracks, launch briefs).
• Coordinating with Product Marketing and Content teams to source and adapt campaign assets such as whitepapers, guides, blogs, checklists, and offers.
• Managing third-party vendors related to campaign execution, including coordination, timelines, and budget tracking.
• Report on campaign performance metrics (leads, pipeline, engagement) using Salesforce and marketing automation tools.

Skills and requirements

• 4–6 years of experience in B2B campaign marketing, field marketing, or demand generation, preferably in SaaS or HR technology.
• Proven experience executing integrated campaigns as an individual contributor.
• Demonstrated experience tracking campaign performance and pipeline impact.
• Strong collaboration skills with Sales and cross-functional marketing teams.

Additional role context

• Execute end-to-end integrated marketing campaigns—from brief through launch and post-campaign analysis—ensuring timelines, deliverables, and cross-functional alignment.
• Activate campaigns across multiple channels, including email, digital, virtual events, direct mail, social, sales plays, and in-person events.
• Sales and SDR teams are enabled with clear campaign messaging and follow-up guidance.