Email and Digital Marketing Manager

Email and Digital Marketing Manager focuses on managing core marketing platforms (vuture and passle), ensuring effective configuration, governance, and continuous optimisation.

What the role involves

• Managing core marketing platforms (Vuture and Passle), ensuring effective configuration, governance, and continuous optimisation.
• Overseeing additional digital marketing tools (e.g. Ceros, Hanzo, content aggregators), maintaining best practice and consistency.
• Leading platform integrations, including CRM systems, working closely with IT and technical teams.
• Define and implement email marketing best practices across segmentation, deliverability, governance, and performance optimisation.
• Act as a subject matter expert for complex campaigns and content strategies, driving improved outcomes through insight and analysis.
• Develop and embed platform standards, documentation, and training to ensure consistent, compliant adoption across global teams.

Skills and requirements

• Proven experience (5+ years) managing enterprise level email marketing and MarTech platforms.
• Experience working within a broader MarTech ecosystem, including CRM integrations and data flows (Microsoft Dynamics desirable).
• Proficiency in analytics and reporting tools with the ability to translate data into actionable insights.
• Demonstrated ability to manage external vendors and platform partners.

Candidate fit

• Commercial awareness, analytical judgement, clear reporting, and confidence turning insight into action.